Liverpool Victoria are responsible for over 40 separate affinity partner websites, originally built through different technologies and hosted by a variety of suppliers. Not only did they need to rationalise this configuration, but they needed a fresh new look following a full scale re-brand.

• Cost reduction and simplification of web publishing
• Web hosting rationalisation (suppliers and technology)
• A totally fresh redesign that is flexible, accessible and user friendly
• Increased speed of page approval and publishing
• Decreased cost of implementation for each new affinity partner
• Delivery of content specific to visitor, entry path and affinity partner

The CMS delivered the following key functionality on time and to budget:

• Multiple site
• Multiple brand
• Variable administration privileges
• Page editor
• Form editor
• Table editor
• Library items
• Page scheduling
• Variable / conditional content
• News module
• Email marketing module
• Approval process

The new LV= brand was crafted to fit the multiple requirements of usability, accessibility, functionality and flexibility. Level two compliance was achieved under the W3C accessibility guidelines. The home page was carefully laid out to ensure the right amount of focus is given to the most important products, while the main message is clearly conveyed by the use of Flash promotions.  Clear calls to action are separated from the main content, so users can see what their options are at all times.

Liverpool Victoria is one of the UK's leading financial services companies, renowned for top performing products and an enviable record in customer services with over 2 million members and customers

Liverpool Victoria is also the UK's largest friendly society. The members and customers of the Liverpool Victoria group of companies trust the organisation to manage around £6.8 billion of their money.