Complete Cruise Solution
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Overview

Following the success of a promotional DVD designed and engineered by M-Corp for distribution through a variety of sales channels, the company was commissioned to create an e-Learning programme that would facilitate the training of travel agents throughout the UK to improve the quality of the information and the sales process approach to potential customers.

Aims

  • Facilitate the training of 5,000 travel agents in the first 12 months of release
  • Improve the quality of the selling process across multiple audiences
  • Increase the frequency of training
  • Increase sales of cruises

M-Corp deliverables

M-Corp has delivered a modular training programme through the web and on CD-ROM to satisfy "everywhere access".

  • The functionality allows personal selection to meet individual training requirements. The programme records what training has been undertaken, what is yet to be undertaken and where they are in relation to their colleagues
  • The process gives incentives to travel agents to use the programme by offering a range of prizes and competitions only available at certain stages of the training process
  • The key elements are interactive and engaging to ensure the training experience looks good, is  fun, and easy to use
  • The solution will be content managed to ensure the subject material is up to date

Was the project a success?

Complete Cruise Solution have now rolled the training programme out in travel agents across the UK. The in-built incentives, ease of use and engaging Flash activities ensure that the training is extremely effective.

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