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Overview
When 3i moved its headquarters from London Waterloo to London Victoria they wanted to utilise interactive technologies to entertain, inform and educate visitors whilst they were waiting in the reception area.
Aims
- To help audiences understand what 3i do in a creative and engaging format
- To position 3i as a world leader in private equity and venture capital
- To bring 3i and its portfolio to life
- To leave visitors feeling that they have learned something useful about 3i in an entertaining way
M-Corp deliverables
- Two interactive touch screen kiosks for 3i's new reception area that highlighted key content for all 3i's main business sectors, including information about their people, locations and success stories within these business sectors.
- Chosen concept for content delivery: CCTV style presentation using dynamic video clips as the main interface rather than the flat usual style of interface
- M-Corp storyboarded, filmed, edited and post produced footage of actors playing the role of 3i staff in state of the art offices in Canary Wharf
- In addition, M-Corp provided a CMS system allowing 3i to manage all the content moving forward
Was the project a success?
3i have reported extremely positive feedback and are looking to expand the offering for their country offices globally and enhanced functionality to include people finder search mechanism. In addition to this, M-Corp have now been commissioned by 3i to deliver 20 video success stories, to be displayed in reception areas worldwide, and to be utilised across other media platforms to maximise value and use.
