To provide one of the strongest brands in the UK action sports retail market with an easily updatable website that reflects their quality, style and attention to detail.

Full of new features, the site gives users a rich interactive experience and offers a real insight into the Animal brand. It also provides the perfect "shop window" for the seasonal ranges from one of the UK's fastest growing action sports brands.

www.animal.co.uk features a brand new look and girls can definitely have fun as they now have their own distinctive website area, featuring product, news, team and community pages.

For girls and guys alike, the new content gives users a full on Animal experience across the surf, snow, motocross and mountain bike scenes. They will be able to discover more about the sports and associated Animal events, along with team rider news and in depth personality profiles.  Team riders are available on-line and ready with hints and tips in the 'ask a pro' section.

The product pages give a comprehensive selection of products from the latest clothing, watch, eyewear, footwear, luggage and accessory collections. Users can also find their nearest Animal Store or retailer in the 'dealer' pages.

Users who register with Animal online gain exclusive access to the site's 'community' section and are able to download new video clips, screensavers and wallpapers of the Animal pro riders in action. The latest UK and top international surf reports feature for those who want to surf beyond the internet, choosing a destination is just a click away.

4 months

Content managed Flash.

• Approximately 1,000 visitors a day
• Gender specific sites based on the same engine
• On-line development of the Animal brand
• Gives the user a rich interactive experience
• Web hosting